
Grandparents
-
Characteristics:Are concerned about their grandchildren’s environmental and financial future
-
Potential role:Consumers, increase awareness
-
Age:60+ years
-
Financial status:some money left
-
Location:urban to rural
-
Household size:1 to 2 people
Communication messages
About grandparents
Touchpoints: How to come into contact with grandparents
For detailed step-by-step guides on how to get in touch with this target group, see How to reach Consumers.
Last updated on September 14, 2022